YouTube is the biggest video-sharing platform in the world, about to launch a set of AI-powered tools for video creators, says the new CEO of the company.
The announcement made last week states that the YouTube platform owned by Google will introduce different tools that will enable creators to produce correct and well-made videos through the GUY. Neal Mohan, the new CEO, told this.
“Creators are the heart of YouTube, and we’re always exploring new ways to enable them to work even more interesting content”. “We are therefore satisfied to share that we are introducing a suite of AI-powered tools that will let creators easily create quality videos” – Neal Mohan.
Neal Mohan highlighted that the innovative tools will equip video makers with diverse capabilities including the enhancement of video quality, simpler sharing and editing of video content.
For instance, one of the latest gadgets will employ machine learning algorithms for correcting the video’s light and color level thus resulting in high-definition footage. Another utility will leverage natural language processing in AI to automatically generate video captions and subtitles providing accessibility to deaf or hard-to-hear viewers.
YouTube will therefore not only offer these wonderful features, but it will also roll out new AI-based video editing tools enabling creators to re-order, cut, and splice footage with great ease. They will be useful for the creators who are learning video editing for the first time, or who need professional editing software to finish their projects.
“We surely confess that not all creators are sophisticated enough to get their hands on the costly editing tools or the ones that are not even easy to manipulate. That’s why we’re introducing these new editing features, which will make it easier than ever for anyone to create great videos.”
These latest tools are just an addition to the already existing AI-powered features YouTube has been rolling out over the last couple of years. The platform came up in 2018 with an automated system for identifying and defeating offensive content, and in 2020 it’s introduced a set of features to improve the user experience, involving personalized video recommendations and better search functionality.
It is simple that some of the inventors will be pleased by the introduction of the new tools! But there are also some who have mused over the possible effect of the AI video generators and Video editing tools on the creative process. Some fear that the implements might bring about a standardization of content, with authors relying too much on AI cognitive effects and filters.
Neal, on the other hand, has made attempts to give assurance to creators that the new tools are made to go along with the creative process instead of taking the place of it.
“These tools are there to help creators bring their vision to life, not to replace their creativity,” he said. We, with these tools, aim to help the creators unleash their full creativity. We believe that they will do so.”
In the next few months, the new AI-enabled tools will come and need to be supported by a large number of content makers on the platform. YouTube is an incredibly popular and reliable platform on the Internet for over 2 billion active users and uploading 500 hours of video to be watched every minute. These new tools will help to protect its position as the most popular site for video content.
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